المراجع
المکباتى، منال (2014). العلاقة بين إدارة خبرات العملاء وولاء العميل: دراسة تطبيقية على عملاء خدمات الإيداع بالبنوک التجارية بجمهورية مصر العربية، رسالة دکتوراه، (جامعة المنصورة، کلية التجارة).
Abazi, J. and Sohani, A.(2016). Enticing Consumers to Enter Fashion Stores – a sensory marketing perspective. Bachelor of Science in Business Administration, International Business and Marketing.
Amorntatkul, N. and Pahome, T. (2011). How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand. Malardalans Hogskola Master Thesis.
Bansal, A. (2016), "An Empirical Study to Find out the impact of sensory marketing tools on consumer decision making". KAAV International Journal of Economics, Commerce & Business Management, 3(2), 67-82.
Brakus, J. J., Schmitt, B. H., and Zarantonello, L.(2009). "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?". Journal of Marketing, 73, 52–68.
Chapman, SH.(2017). The effects of customised food advergames on children’s affective, cognitive, and conative responses. Ph.D. Desertation, Cranfield University.
Cho, J.(2012). Effect of Multichannel Retailers’ Cross-Channel Integration Practices on Consumers’Affective and Behavioral Responses. Ph.D. Desertation, The Ohio State University.
Collins, L.(2016). Consumers’ Cognitive, Affective, and Behavioral Responses Toward A Firm’s Recovery Strategies When Committing A Transgression. Master of Science, (The University of North Carolina at Greensboro, the Faculty of The Graduate School).
Cortázar, L. and Vela, M.(2019). "Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors". European Research on Management and Business Economics. 25, 38–47.
Demoulin, N. (2011). "Music congruency in a service setting :The mediating role of emotional and cognitive responses". Journal of Retailing and Consumer Services, 18, 10–18.
Dutta, K. and Abrol, D.(2017). "Examining the Impact of Customer Experience in Apparel Stores". 9th International Conference on Recent Development in Engineering Science, Humanities and Management, 401-411.
Erenkol, A. D. and AK, M.(2015). "Sensory Marketing". Journal of Administrative Sciences and Policy Studies, 3(1), 1-26.
Esmailpour, H. and Zakipour, M.(2016). "The Sensory Stimuli Model; Engage with the Consumer Senses for Brand Distinguishes". Journal of Management Sciences, 2(4), 212-218.
Garlin, F.V. and Owen , K. (2006). "Setting the tone with the tune: a meta-analytic review of the effects of background music in retail settings". Journal of Business Research, 59,755–764
Gebarowski, M. and Wojcik, A.(2015). "Popularization of an ecological dimension of sustainable consumption using sensory marketing". Journal of Agribusiness and Rural Development, 3(37), 379–386.
Gentile, C., Spiller, N., and Noci, G.(2007). "How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value With the Customer". European Management Journal , 25(5), 395–410.
Gong, T., Park, J., and Hyun, H.(2020). "Customer response toward employees’ emotional labor in service industry settings". Journal of Retailing and Consumer Services, 52, 1-11.
Gorbunova, A.(2017). Sensory Marketing in Creating a Clothing Brand. How can a clothing brand attract customers?. Valkeakoski International Business.
Hassan, I. and Iqbal, J. (2016). "Employing Sensory Marketing as a Promotional Advantage for Creating Brand Differentiation and Brand Loyalty". Pakistan Journal of Commerce and Social Sciences, 10(3), 725-734.
Hedstrom, J., Hogqvist, D.,and Piri, C.(2015). Sensory Marketing – Does music influence customers? Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category. Master thesis, Linnaeus University, Vaxjo.
Hulten, B. (2011). "Sensory marketing: the multi-sensory brand-experience concept". European Business Review, 23(3), 256 – 273.
Hulten, B., Broweus, N., and Van Dijk, M. (2009), What is Sensory Marketing?. In Sensory Marketing , Palgrave Macmillan UK.
Hyun, S., Kim, W., and Lee, M.(2011). "The impact of advertising on patrons’ emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal". International. Journal of Hospitality Management, 30, 689–700.
Jeong, S., Fiore, A., Niehm, L., and Lorenz, F. (2009). "The role of experiential value in online shopping The impacts of product presentation on consumer responses towards an apparel web site". Internet Research, 19(1), 105-124.
Karna, P.(2017). Better customer experience: Improving customer service in the order-delivery process. Thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Technology.
Kim, A. (2014). Power of Consumers: Examining The Influence of Brandrelated User-generated Content On Consumer Response. Ph.D. Desertation, Faculty of university of MINNESOTA.
Kita, P. and Havír, D.(2017). "Connecting customer experience and sustainable multiple customer value creation as key success factors". Perspectives of Business and Entrepreneurship Development in Digital Age, 93-99.
Klopotowska, S. K. (2017). "Sensory marketing as a new tool of supporting the marketing communication process in tourism services sector". Handel Wewnetrzny, 2(367), 226-235.
Kolapkar, A. and Vernekar, S.(2019). "The Influence of Sevicescapes on Customer Experience in Specialty Restaurant". Journal of Hospitality, 5 (1), 08-17.
Krishna, A. (2012), "An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior". Journal of Consumer Psychology, 22(3), 332-351.
Krishna, A. and Schwarz, N. (2014). "Sensory marketing, embodiment, and grounded cognition: A review and introduction". Journal of Consumer Psychology, 24(2), 159–168.
Krishna, A., Cian, L., and Sokolova, T. (2016). "The power of sensory marketing in advertising". Current Opinion in Psychology, 10(1), 142-147.
Krishnan, V., Machleit, K., Kellaris, F., Sullivan, U., and Aurand, T. ( 2014), "Musical intelligence: explication, measurement, and implications for consumer behavior". Journal of Consumer Marketing , 31(4), 278–289.
Latasha, K., Tooraiven, P., Monishan, B., and Randhir, R., (2016). "Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC". Journal of US-China Public Administration, 13(4), 278-292.
Lee, H., Fiore, A., and Kim, J.(2006). "The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses". International Journal of Retail & Distribution Management, 34 (8), 621-644.
Mehraliyev, F., Kirilenko, A., and Choi, Y.(2020). "From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behavior". Tourism Management, 79 , 1-11.
Nadanyiova, M., Kliestikova, J., and Kolencik, J.( 2018). "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value". Economics and Culture, 15(1), 96-104.
Patel, K. and Patel, P.(2020). "A Study On Customer Experience Towards Coffee Culture with Special Reference to Surat, Adajan". International Journal of Research in Engineering, Science and Management, 3(3), 596-602.
Pinzon, P. (2017). Branding as Marketing Strategy: The Entrepreneurial Case of Sensory House. Ph.D. Desertation. Universidad Militar Nueva Granada.
Radford, S. and Bloch, P. (2011). "Linking Innovation to Design: Consumer Responses to Visual Product Newness". J prod innov manag, 28(S1), 208–220.
Raz, C., Piper, D., Haller, R., Nicod, H., Dusart, N., & Giboreau, A. (2008). "From sensory marketing to sensory design: How to drive formulation using consumers’ input?". Food Quality and Preference, Vol. 19, No. 8, 719-726.
Samuel, M.(2018). Strategies Retailers Use to Build Brand Loyalty and Improve Customer Experience. Ph.D. Desertation, Walden University.
Sayadi, M., Mobarakabadi, H., and Hamidi, K. (2015). "Sensory Marketing And Its Models". Advanced Social Humanities and Management, 2(4), 105-109.
Schmitt H. B , (2003) ,Customer Experience Management: A Revolutionary Approach to Connecting with Your Customer (N.Y: John Wiley & Sons) .
Shabgou, M. and Daryani, S. (2014), "Towards the Sensory Marketing: Stimulating the five senses (sight, hearing, smell, touch and taste) and its impact on consumer behavior". Indian Journal of Fundamental and Applied Life Sciences, 4(1), 573-581.
Shaed,M., Chik, C., Aini, N.,and Nongchik, N.(2015). "The Influence of Sound and Vision in Sensory Marketing towards Customer Purchasing Behavior in institutional Food Service". Journal of Tourism, Hospitality & Culinary Arts, 7(2), 35-51.
Sharma, M. and Chaubey, D. (2014). "An Empirical Study of Customer Experience and its Relationship with Customer Satisfaction towards the Services of Banking Sector". Journal of marketing & communication, 9(3). 18-27.
Tantanatewin,W. and Inkarojrit , V.( 2018). "The influence of emotional response to interior color on restaurant entry decision". International Journal of Hospitality Management, 69, 124–131.
Valenti, C. and Riviere, J.(2008). The Concept of Sensory Marketing. Marketing Dissertation. Hogskolan i Halmstad.
Vazifedust, H. and Biranvand, V. P.(2016). "The Impact of Three Factors of Space, Songs and Smell in Sensory Marketing on The Customers Satisfaction (Case Study: Customers of The Clothing Stores in Khorramabad)". Journal of Fundamental and Applied Sciences, 8(25), 2818-2833.
Vida, I.(2008). "Atmospheric Music Fit As A Driver Of Shopper Store Evaluations And Their Behavioral Responses". The Journal of Applied Business Research‚ 24(2). 97-102.
Wang, C., Miao, L., and Mattila, A.(2015). "Customer responses to intercultural communication accommodation strategies in hospitality service encounters". International Journal of Hospitality Management, 51, 96–104.
Wang, Y., Minor, M., and Wei, J.(2011). "Aesthetics and The Online Shopping Environment: Understanding Consumer Responses". Journal of Retailing, 87(1), 46–58.
Yoo, J. and Kim, M. (2014). "The effects of online product presentation on consumer responses: A mental imagery perspective". Journal of Business Research, 67, 2464–2472.
)
مشاهدة على SCiNiTO