العلاقة بين القيمة أثناء الاستخدام وصوت العميل بالتطبيق علي طلاب جامعة المنصورة

نوع المستند : المقالة الأصلية

المؤلفون

کلية التجارة - جامعة المنصورة

المستخلص

ملخص البحث:
         استهدفت هذه الدراسة تحديد العلاقة بين القيمة أثناء الاستخدام وصوت العميل، ومعرفة إذا کان هناک تأثير للقيمة أثناء الاستخدام ( الخبرة، إضفاء الطابع الشخصي، العلاقات المشترکة) علي صوت العميل. کما اعتمدت الدراسة علي قائمة استقصاء عبر الإنترنت online Survey  لجمع البيانات وقد بلغ عدد القوائم الصحيحة 400 قائمة، وتم استخدام أسلوب مصفوفة ارتباط بيرسون لاختبار الفرض الأول من فروض الدراسة، وأسلوب الإنحدار البسيط والمتعدد لاختبار الفرض الثاني من فروض الدراسة.
      وأشارت النتائج إلي وجود علاقة ارتباط معنوية بين القيمة أثناء الاستخدام وصوت العميل، ووجود تأثير معنوي إيجابي لأبعاد القيمة أثناء الاستخدام ( الخبرة، إضفاء الطابع الشخصي، العلاقات المشترکة) علي صوت العميل.
 
This study aimed to determine the Relationship between Value In Use and Customer Voice, and the Moderating Role  of Value In Use (Experience ,Personalization ,Relationship Joint) on the Customer Voice. An Online Survey was designed to collect data from 400 students, and the Pearson Correlation  Matrix method was used to test the first hypothesis of the study, and the Simple and Multiple Regression method to test he second hypothesis  of the study.
The results showed  that there is a Positive Significant Relationship  between Value In Use and Customer Voice, The research results confirmed that Dimensions of Value In Use (Experience, Personalization, Relationship Joint) effect Customer Voice.

الكلمات الرئيسية

الموضوعات الرئيسية


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