الدور المعدل لإستعادة الثقة فى العلاقة بين إصلاح الخدمة وتسامح عملاء المنتجعات السياحية بمدينة الغردقةالمنتجعات السياحية بمدينة الغردقة

نوع المستند : المقالة الأصلية

المؤلفون

1 کلية التجارة - جامعة المنصورة

2 کلية التجاروة - جامعة المنصورة

المستخلص

الملخص
استهدفت هذه الدراسة تحديد التأثير المباشر لأبعاد إصلاح الخدمة على تسامح عملاء المنتجعات السياحية بمدينة الغردقة، واعتمدت الدراسة على قائمة استقصاء عبر الإنترنت لجمع البيانات من عملاء المنتجعات السياحية، وقد بلغ عدد القوائم الصحيحة )405( قائمة، وتم تطبيق أسلوب تحليل المسار لإختبار فروض الدراسة من خلال برنامج Warp PLS7.
 وأشارت النتائج إلي وجود تأثير معنوي إيجابي لأبعاد إصلاح الخدمة (تقديم الإعتذار، حل المشکلة، تقديم التفسيرات، التعاطف، التعويض، التغذية العکسية) على تسامح العميل، بالإضافة إلى وجود دور معدل معنوي لإستعادة الثقة في العلاقة بين إصلاح الخدمة و تسامح العميل وفي ضوء ما أسفرت عنه الدراسة من نتائج، فقد أقُترحت مجموعة من التوصيات التي يمکن أن تسهم في تعزيز تسامح العميل.
Abstract:
This study aimed to investigate the direct effect of the dimensions of service recovery on customer’s forgiveness. Online survey was designed to collect data from 405 Resorts customers in Hurghada. Path analysis was employed to test the hypotheses using WarpPLS7.
The research results showed that there were direct positive significant effects of dimensions of Service Recovery (Making an apology, Problem solving, Providing an explanation, Empathy, Compensation, Follow-up) on customer forgiveness. Furthermore, the results show too that is retrust moderating in the relationship between services recovery and and customer forgiveness.
 

الكلمات الرئيسية

الموضوعات الرئيسية


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