دور المسؤلية الاجتماعية في بناء الصورة الذهنية للجامعات (دراسة ميدانية على الجامعات المصرية )

السيد رجب, رباب

doi:10.21608/alat.2019.206382

دور المسؤلية الاجتماعية في بناء الصورة الذهنية للجامعات (دراسة ميدانية على الجامعات المصرية )

نوع المستند : المقالة الأصلية

المؤلف

رباب السيد رجب

کلية التاجارة - جامعة بورسعيد

10.21608/alat.2019.206382

المستخلص

1. Abstract: The aim of this study is to uncover the role of social responsibility and its variables (human, moral, social, legal and economical) in constructing mental image of the Egyptian universities. Moreover, it helps determining the level of differences in the perception of the dimensions of social responsibility according to their personal variable. A questionnaire was performed to define the data necessary to make the study required to assess the impact of social responsibility in the construction of mental image. This questionnaire has been distributed to a group of faculties and staff members of a group of Egyptian universities (Alexandria, Tanta, Menoufia and Assiut). The sample of the study reached a number of 537 individuals; consequently the statistical methods that fit the questions and hypotheses of the study were used. Whereas the overall average was (0,07), there were no statistically significant differences in the perception of the social sample according to their demographic variables. There was a significant effect of social responsibility on the building of mental image, with the exception of the economical variable.impact of corporate social responsibility on buying behavior”, The Journal of Consumer Affairs, Vol. 35, No. 1, p.45 (2004).

الكلمات الرئيسية

الموضوعات الرئيسية

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

المراجع

1. Fisher, J. (2004). Social responsibility and ethics: clarifying the concepts. Journal of Business Ethics, 52, p. 391-400. 2. Anselmsson , Johan & Johansson, Ulf (2007)Corporate Social Responsibility and the Positioning of grocery brands"An exploratory study of retailer and manufacturer brands at point of purchase, International Journal of Retail & Distribution Management,Vol.35, No.10, 2007,pp.835-856.from www.emeraldinsight.com/0959-0552.htm. cited on 3/3/2009. 3. Eweje , G. & Bentley,T. (2006).CSR and staff retention in New Zealand companies:A literature review.(Department of Management and International Business Research Working Paper series 2006,no.6)Auckland, NZ: Massey University. http://hdl.handle.net/10179/635. 4. Hummels, H. (2004). A collective lack of memory. The Journal of Corporate Citizenship, Summer, 2004,14, p.18. 5. Lockie, S., (1999). Community Movements and Corporate Images: "Land care" in Australia in Rural Sociology, College Station, June 1999, Volume 62, Issue 2, PP. 291-233. 6. - Natural Resources Canada, (2003), For more information on this study please contact: Jim Frehs, Sustainable Development and InternationalAffairs,www.nrcan.gc.casdddpubscsrrsepdfcsr.pdf retrieved on 21/2/2009 from Google 35 7. Sekaran, Uma (2003) Research Methods for Business: A Skill-Building Approach.4th ed.,New York:John Wiley and Sons Inc. 8. Smith, N.C. (2003) Corporate Social Responsibility: Whether or How? California Management Review, 45.4, Summer, 2003, pp.52-76. 9. Šmaižien, I., and Oržekauskas, P., (2006). Corporate Image Audit. Vadyba/Management. Vol. 1. P. 89. 10. Synder, Beth (2000)."Amaster Yard Upends Elite Image in Advertising Age, (Electronic), Midwest Region Edition, Vol.71, page 28.USA.AvailableL: ProQuest/ABI Inform (2000, January 31). 11. Christie,J.David(2002) A trilateral for the Management of Corporate Image: An examination of the inter-relationship between an organizations self Image, Projected Image, and its Perceived Image. Dissertation, School of Management ,Faculty of Commerce and Management, Griffith University, Sited on 3/9/2008,from Google. 12. Smith, Craig, (2001). "Same Old Attitude Is No Way to Find Corporate Identity" in Marketing, London, February 2001. Available: ProQuest/ABI Inform global, (February 1, 2001). 13. White, A. L. (2004). Lost in Transition? The future of corporate social responsibility. The Journal of Corporate Citizenship, Winter, 2004,16. 14. Bloogan, M.M., (1999). "The Importance of First Impressions" in Business Journal Serving Jacksonville & Northeast Florida, Volume 15, Issue 6, P. 23. Available: Database-Business Source Elite. 15. Dawling, G. R., Maeshel, T.,Ratkman,A: (2009). Corporate Reputations – Strategies for Developing the Corporate Brand. Melbourne, Longman Professional. 36 16. Eweje ,G .and Bentley ,T.(2006).CSR and staff retention in New Zealand companies : A literature review.(Department of Management and International Business Research Working Paper series 2006,no.6)Auckland, NZ: Massey University. http://hdl.handle.net/10179/635. 17. Pride, M.F. & Ferrell , C.O (2013) Management concept & strategies :9th ed . Boston: Houghton , Millin Company . 18. Federico ,s (2012) , The Social Responsibility Of The University , The Experience Of The Welfare Department Of The Faculty of economics university of Buenos Aires , 16(2) December p.5. 19. May , Joshua and Walsh, James “Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”, The Journal of Consumer Affairs, Vol. 35, No. 1, p.45 (2004).