العلاقة بين إظهار المشاعر الايجابية لمقدمالخدمة ونية إعادة زيارة المطعم دراسة تطبيقية على عملاء مطاعم الوجبات السريعة بمدينة المنصورة

نوع المستند : المقالة الأصلية

المؤلفون

کلية التجارة - جامعة المنصورة

المستخلص

ABSTRACT The purpose of this research is to examine the relationship between display positive emotions of service provider (Mechanics of displayed positive emotion and interactive display of positive emotion) and intention to revisit the restaurant. Data were collected from 399 customers of fastfood restaurants in Mansoura. Multiple regression analysis was employed to test the research hypotheses using Warp PLS version 6.0. The research results showed that there are significant positive effects of two dimensions of displayed positive emotion of service provider on intention to revisit the restaurant

الكلمات الرئيسية

الموضوعات الرئيسية


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