الدور الوسيط لبهجة العميل في العلاقة بين تمکين العميل ونوايا إعادة التعامل مع شرکات الاتصالات (دراسة تطبيقية على عملاء شرکات الاتصالات للهاتف المحمول )

نوع المستند : المقالة الأصلية

المؤلفون

1 کلية الاقتصاد - جامعة بن غازي

2 کلية التجارة - جامعة المنصورة

المستخلص

Abstract: This study aims to examine the direct and indirect effect of customer empowerment on customer delight via re-patronage intentions. Data were collected from 384 customers of Mobile Service Providers in Egypt. Path analysis is employed to test the research hypotheses using Warp PLS5. The findings reveal that the two dimensions of customer empowerment named informational empowerment and perceived control significantly impacted customer delight which positively influenced re-patronage intentions. Customer delight significantly mediated the relationship between customer empowerment and re-patronage intentions.

الموضوعات الرئيسية


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