العلاقة بين متغيرات جودة العلاقة والسلوک المستقبلي للسائح "بالتطبيق على المقصد الساحي المصري "

نوع المستند : المقالة الأصلية

المؤلفون

کلية التجارة - جامعة المنصورة

المستخلص

This study examines the role of relationship quality variables with Tourists in influencing the future behavior of the tourist applied to the Egyptian tourist destination. The sample size of 400 has been reached using Online survey, which was designed on the search engine Google drive. The study finds that there is a significant positive impact for relationship quality variables: tourist satisfaction, trust and commitment on the future behavior of the tourist and encourage him to recommend the destination to others and speak positively about the destination in front of people and the intention to return to destination again

الموضوعات الرئيسية


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