العلاقة بين رأس المال الفکري وإدارة معرفة العميل دراسة تطبيقية على الشرکات الصناعية بمحافظة الغربية

نوع المستند : المقالة الأصلية

المؤلفون

جامعة المنصورة

المستخلص

Abstract The present study aimed to investigate the effect of intellectual capital on customer knowledge management, in Industrial Companies in Gharbia Governorate. Data were collected from 303 managers and the path analysis tool employed to test the research hypothesis through AMOS v. 20 program. The findings of the study indicate that there is a significant positive effect of the intellectual capital on customer knowledge management

الكلمات الرئيسية

الموضوعات الرئيسية


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