العلاقة بين الخداع التسويقي في المنتجات و رضا المستهلک بالتطبيق على عملاء المتاجر متعددة الأقسام بمحافظة دمياط

نوع المستند : المقالة الأصلية

المؤلفون

کلية التجارة - جامعة المنصورة

المستخلص

This Study aims to recognition the impact of marketing deception in products on customer satisfaction, and to achieve this goal the marketing deception practices in product have been identified that the consumers
could fall in, Results of the study indicate Significant effect of marketing deception practices in product on customer satisfaction.

الموضوعات الرئيسية


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