المراجع:
Albayrak,T.; Ksoy, S.& Caber,M.(2013). The effect of environmental concern and scepticism on green purchase behaviour", Marketing Intelligence & Planning, 31 (1), 27 – 39.
Bormane,S.(2018). Integrated marketing communications in Sustainable Business.SOCIETY. INTEGRATION. EDUCATION Proceedings of the International Scientific Conference, 80-96.
Brite, S.R.(2008). Sustainability Marketing in German Food processing Industry: Characteristics, Drivers, and outcome on an empirical Basis. Phd.Dissettation , Technische Universitat Muchen.
Chen,R.J.C.(2016). From sustainability to customer loyalty: A case study of full service hotels guests.Journal of Retailing and Consumer Services, 22,261-265.
Chuah, S.H-W.,Manstrly,D.,&Tseng,M.(2020). Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust , Journal of cleaner production.262,12-48.
Chun,Y.& Verhoef,P.(2017). The Impact of Positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research.80(11),106-115.
Dolnicar, S., Knezevic Cvelbar, L., & Grün, B. (2016). Do pro-environmental appeals trigger pro-environmental behavior in hotel guests? Journal of Travel Research, 56(8), 988–997.
Fung Wu,T.F.& Batmunkh,M.U.(2010). Exploring the Relationship between Customer Equity and Satisfaction: An Empirical Study of Mongolian Gas Station Channels. International Journal of Trade, Economics and Finance,1(2),32-57.
Gao,L.; Polo,M.& Sese,J.(2020).Customer Equity Drivers, Customer Experience Quality, and Customer profitability in Banking Service : The Moderating Role of Social Influence. Journal of Service Research.23(2),174-193.
Gerdt,S-O.;Wagner.E &Schewe.G.(2019). The relationship between sustainability and customer satisfaction in hospitality: An explorative investigation using eWOM as a data source .Tourism Management.74(12),155-172.
Hair Jr,J.F.; Hult, G.T.M.; Ringle, C.,& Sarstedt, M.(2019). A primer on partial least squares structural equation modeling (PLS-SEM) Sage Publications.
Hunt,D.(2012). Sustainable marketing, equity and economic growth : a resource – advantage , economic freedom approach.Academy of Marketing Science.39(4), 7-20.
Jung,J.; Jin,k.,& Hoon,K.(2020). Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research.120(294-301).
Kim, J., C. R. Taylor, K. H. & Kim, K. H. (2015). “Measures of Perceived Sustainability.” Journal of Global Scholars of Marketing Science 25 (2): 182–193.
Kim,M.J.,& Micheal,H.C.(2020). Can sustainable restaurant practices enhance customer loyalty? The roles of value theory and environmental concerns. Journal of Hospitality and Tourism Management.,43,127-138.
Kock, N., & Lynn,G. (2012), Lateral Collinearity and misleading results in variance- based SEM : an illustration and recommendations, Journal of the Association for Information Systems,13(7).
Lasksoo,A.(2013). Building Sustainability through Social Marketing: Encouraging Reusable Shopping Bag Use at Stadium Thriftway in Tacoma, WA – A Case Study . Master Dissertation. University of Washington.
Pantelic.D.; Sakalb.M.& Zehetnerc.A.(2016). Marketing and sustainability from the perspective of future decision makers. South African Journal of Business Management.47(1),37-47.
Peterson,M.; Minton,E.;Liu,R.& Bartholomew,D.(2021). Sustainable Marketing and Consumer Support for Sustainable Businsses . Sustainable Production and Consumption,27(3),157-168.
Pomering, A. (2014). Strategic marketing sustainability: from a marketing mix to a marketing matrix. In H. Hasan (Eds.), Being Practical with Theory: A Window into Business Research (pp. 80-86).
Prayag, G., Hassibi, S., & Nunkoo, R. (2018). A systematic review of consumer satisfaction studies in hospitality journals: Conceptual development, research approaches and future prospects. Journal of Hospitality Marketing & Management, 1(6), 1–30.
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: using customer equity to focus marketing strategy. Journal of Marketing, 68, 109–127
Satam,D., (2012). The Impact of Sustainability Initiatives on the Perception of Consumer Value .PhD Dissertation, North Carolina State University.
Shah,H & Shahmoradi, B . (2016). Study the Impact of Customer’s Loyalty and Satisfaction on bank’s Financial Performance (A Case Study of Resalat Bank). British Journal of Economics, Management & Trade,12(4),1-11.
Sun, Y., K. H. Kim, and J. Kim. (2014). “Examining Relationships among Sustainable Orientation, Perceived Sustainable Marketing Performance, and Customer Equity in Fast Fashion Industry.” Journal of Global Fashion Marketing (5)7,4–86.
Sun, Y., T. C. Garrett, and K. H. Kim. (2016). “Do Confucian Principles Enhance Sustainable Marketing and Customer Equity?” Journal of Business Research 69 (9),3772–3779.
Sun, Y., T. C. Garrett, I. Phau, and B. Zheng. (2018). Case-Based Models of Customer-Perceived Sustainable Marketing and its Effecton Perceived Customer Equity.Journal of Business Research. doi:10.1016/j.jbusres.2018.09.007.
Sun, Y.; Garrett, T.; Phail.L& Zheng,B.(2020). Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity.Journal of Business Research, 117(4),615-622.
Trivedi, K.; Trivedi, P.& Goswami, V. (2018). Sustainable marketing strategies: Creating business value by meeting consumer expectation, International Journal of Management, Economics and Social Sciences ,7(2),186-205.
Waties,S.(2018). All or nothing: An investigation of the interconnection between social and environmental sustainability.PhD Dissertation. The Faculty of Mississippi State University.