علاقة وسائل تنشيط المبيعات بمستوى التنافر لدى مستهلکي الخدمات الصحية

7. Anne,Mc.(2007) ),”Community Health and Wellness :A sociological Approach” Brisbane : Elsevier
23
8. Arens, W. (2004) "Contemporary Advertising". Ninth Edition. Boston: McGraw.
9. Babup, G. and Yaoyuneyong, G. (2010), "Impulse buying and cognitive
dissonance" Emerald Group Publishing Limited, Vol. 11, No.4,
pp.291:306.
10. Burnes, B.( 2000)," Managing Change: A Strategic Approach to Organisational Dynamics", Third Edition. London: Prentice Hall.
11. Burnett, J. 2002. Core Concepts of Marketing. New York: John Wiley & Sons.
12. Chow, P., DeMoulin, F, and Reiger,C.( 2001)," TheCognitiveDissonanceTest"Online.availableon:http://www.findarticles.com/p/articles/mi_qa3673/is_200110/ai_n8976559. [Accessed On: 26 August 2005].
13. Chakrabortty, R. Mosharraf, F. and Islam, J. (2012)" Analyzing the Effects of Sales Promotion and Advertising on Consumer’s Purchase Behavior ", Journal of Retailing, vol. 82,No.4, pp. 295:307.
14. 8.Chebat, J.(2013) ), "Health marketing: Toward an integrative perspective” Journal of Business Research, Vol.66, pp. 123:126
15. 9.Cheu,S.(2012),"Oline Reviews and Pre-Purchase Cognitive Dissonance :A theoretical Framework Research Propositions", Journal of Emerging Trends in Computing and Information Sciences,Vol.3,No.2,pp.199:204.
16. 10.Dawes,J.(2004),"Assessing the impact of a very successful price promotion on brand,category and competitor sales",Journal of Product & Brand Management,Vol.13,No.5,pp.303:314.
17. 11.Dech,D., and Siengthai,S.(2006)”The impact of Cognitive dissonance on learning Work behavior” Vol.18,No.1,pp.42
18. 12.Dylan, B. (2003)," Cognitive Dissonance: There’s No Success Like Failure",Online.Availableon:http://skepdic.con/cognitivedissonance.html. [Accessed on: 18 June 2004].
19. 13.Etzel, M.J., Walker, B.J., and Stanton, W.J.( 2001)." Marketing." Twelfth Edition. Boston: McGraw-Hill
20. 14.Evans, D., and McCormack, L. (2008) ),. " Applying social marketing in health care: Communicating evidence to change consumer behavior .Medical Decision Making Journal .
21. 15.Fan,Y.(2006),"promoting business with corporate gifts-major issues and empirical evidence, Corporate Communications “An International Journal,Vol.11,No.1,pp.42:55.
22. 16.Festinger, L. (1957)" A theory of cognitive dissonance" Stanford, CA: Stanford University Press.
23. 17.G badamosi,A. (2009) "Cognitive dissonance: The implicit explication in low-income consumers' shopping behavior for “low-involvement” grocery products", International Journal of Retail & Distribution Management, Vol. 1, 37, No. 12, pp.1077 :1095
24. 18.Gallant ,C. and Kreps ,L.(2006) "User-centricospital web sites :acase for trust and personalization" ,e-Service Journal, Vol 5, No.2,pp.5:26
25. Hamza, V.K. and Zakkariya, K.A.(2012)" Determinants Of Cognitive Dissonance and its Relative Importance to Consumer Product Purchase" ,International Journal of Multidisciplinary Management Studies,Vol.2, No.1.
24
26. 20.Kwok,S. and Uncles,M.(2005),"Sales promotion effectiveness: the impact of consumer differences at an ethic –group level ", Journal of Product &Brand Management,Vol.14,No.3,pp.170:186
27. 30.Lamb, Jr. W.C., Hair, Jr. J.F., McDaniel, C., Boshoff, C., and Terblanche, N.S. 2004. Marketing. Second South African Edition. Cape Town: Oxford UniversityPress.
28. 31.Ling ,S. Cheng, Y. and Hsien C.(2009) "The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behavior”, International Journal of Consumer Studies, Vol. 33, pp 274:284
29. 32.Mosala, P.,(2007) “Post Purchase Behavior(CognitiveDissonance)”M.Sc.Thesis, Durban University Of Technology.
30. 33.Palazon, M.and Ballester, ED. (2011)"The expected benefit as determinant of deal-prone consumers’ response to sales promotions", Journal of Retailing and Consumer Services, Vol. 18, pp. 542-547.
31. 34.Rahman,S. and Widiyanto ,I. (2015) "Service Atonement toward the Service Dissonance and Switching" Journal of Economics and Management , Vol 3, No.7, p. 719.
32. 35.Scammon,L.,Keller,A.,Albinsson,P., and Haws ,L.(2011) "Transforming Consumer health "Journal of Public Policy &Marketing, Vol 30, No.1,pp.14:22
33. 36.Stremersch, S. (2008) ),. " Health and marketing: The emergence of a new field of research" .International Journal of Research in Marketing, Vol. 25, pp. 229:233
34. 37.Sweeny J.C.,Hausknecht,D. and Soutar,G.N(2000)"Measuring Cognitive Dissonance multidimensional Scale" Psychology and Marketing ,Vol. 17,N.5,pp.69:85.
35. 38.Trevor A. Fried(2007)" Relationship Between Psychological Types, Demographics And Post-Purchase Buyer's Remorse "Phd. Dissertation ,Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University,p.22
۳٦. 39.Vorshney ,U.(2009) “Pervasive Health care computing :EMR/HER v ,Wireless and Health Monitoring” ,Springer ,New York, NY