العلاقة بين محتوى الرسالة الاعلانية التليفزيونية التجارية و سلوک المستهلک "دراسة ميدانية على عملاء السلع الاستهلاکية بالغرب الليبي"

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١٢- Durmaz, Yakup (٢٠١٤)” The Impact of Psychological
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١٩- Majid, Adeela (٢٠١٣) “Cultural influence in Advertising A
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٢٠- Pechu, Ali (٢٠١٤) “Attitude of TV Audience Towards
Commercial Interruption of TV Programmes”, Submitted to the
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٢٢- Sonkusare, Geeta (٢٠١٣) “Impact of television advertising
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