"The Role of Data Security and Trust in Banks Clients' Attitude for Adopting Fintech Applications"

نوع المستند : المقالة الأصلية

المؤلفون

1 Researcher Master Of Business Administration Faculty of Commerce, Mansoura University - 123456789ra.com@gmail.com

2 Professor of Business Administration Faculty of Commerce, Mansoura University

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Abstract
Drawing on the technology acceptance model (TAM), this study aims to investigate the influence of financial technology applications' perceived security and users' trust in these applications on people usage of these applications. A total of 416 valid questionnaires were analyzed to test the structural and model of the study using Smart PLS 4. Results have clarified that perceived security has a significant positive influence on users' trust. Moreover, the influence of perceived security on both perceived ease of use and perceived usefulness was insignificant and significantly negative, respectively. On the contrary, perceived trust has a significant positive influence on both perceived ease of use and perceived usefulness. Both perceived ease of use and perceived usefulness have a significant positive influence on users' attitude. Finally, the study encourages the researchers to extend the TAM to have a clearer idea on the antecedents of adopting financial technology applications. Also, depending on its results, the study presents some recommendations to reinforce the popularity and people's acceptance of these applications.
 

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