Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎

El- Tantawi, Hebaallah; .  Mobarak, Abdelkader; Elsotouhy, Mohamed

doi:10.21608/alat.2024.448444

Investigating the Relationship between Neural Net Work and Customer ‎Satisfaction “An empirical study on Mansoura University students using social media sites”.‎

نوع المستند : المقالة الأصلية

المؤلفون

¹ Lecturer at Nile Academy for Science, Mansoura, Egypt.

² Dean of Faculty of Business, New Mansoura University, Dakahlia, Egypt.

³ Lecturer at the Higher Institute of Commercial Science, El-Mahalla El-Kubra, Egypt.

10.21608/alat.2024.448444

المستخلص

Abstract:
The current research aimed at Investigating the Relationship between Neural Net Work (‎Trust, Social influence, Perceived usefulness, Mobility, Perceived enjoyment) ‎and Customer ‎Satisfaction “An empirical study on Mansoura University Faculties students that deals with social media websites ‎(Commerce ‎, Low, Education, Arts). The researcher applied a questionnaire one sample size (413) ‎individuals.‎ The results found that there is a medium to strong level in terms of the relationship between the independent variable (Neural Network) and its dimensions (Trust, Social Influence, Perceived Usefulness, Mobility, Perceived Enjoyment) And the dependent variable (Customer Satisfaction).

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